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Privacy Policy

Effective Date: April 2026
Last Updated: April 2026

Newfangled (“we,” “us,” or “our”) operates the website frontier.newfangled.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and what choices you have.

We take your privacy seriously. We collect only what we need to respond to your inquiries, improve our services, and measure the effectiveness of our marketing. We do not sell your personal information directly, though we may share data with advertising platforms as described below.

Information We Collect

Information You Provide Directly

When you fill out our contact form or subscribe to Frontier Notes, we collect the information you provide, which may include:

  • Your name
  • Your email address
  • Your firm name
  • Your firm type and size
  • Your area of interest (e.g., Frontier Audit, Frontier Foundations)
  • Any additional information you include in the message field

We collect this information solely to respond to your inquiry and, if you subscribe, to send you Frontier Notes when new issues are published.

Information Collected Automatically

When you visit the Site, certain information is collected automatically by our hosting provider and any analytics tools we use:

  • Log data: Your IP address, browser type, operating system, referring URL, pages visited, and the date and time of your visit. Our hosting provider (WP Engine) collects this as part of standard server operations.
  • Cookies: We use essential cookies required for the Site to function, and may use third-party analytics and advertising cookies. See the Cookies section below for details.

Information We Do Not Collect

We do not collect payment information through the Site. Any invoicing or payment for services is handled separately and outside this Site.

How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries. When you submit the contact form, we use your information to follow up with you directly. A real person on our team will reply — we do not use automated sales sequences.
  • To send Frontier Notes. If you subscribe, we will send you new issues of Frontier Notes as they are published. Nothing else.
  • To improve the Site. We may use aggregated, non-identifying analytics data to understand how visitors use the Site and to make improvements.
  • To maintain security. Our hosting provider uses log data to protect the Site from malicious activity.

How We Share Your Information

We do not sell, rent, or trade your personal information with third parties for marketing purposes. We share your information only in the following limited circumstances:

  • Service providers. We use third-party services to host the Site (WP Engine), and may use services for email delivery and analytics. These providers process data on our behalf and are contractually obligated to protect your information.
  • Analytics and advertising platforms. We may share data with third-party analytics and advertising platforms (such as Google, Meta, and LinkedIn) through cookies and tracking pixels. These platforms may use this data to provide us with insights about Site traffic and ad performance, and may combine it with other information they hold about you. See the Cookies section for opt-out options.
  • Legal requirements. We may disclose your information if required to do so by law, regulation, legal process, or governmental request.
  • Business transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We would notify you of any such change.

Cookies

The Site uses only essential cookies necessary for the website to function. These include:

  • WordPress session cookies. Used for basic site functionality. These are temporary and expire when you close your browser, or within a short defined period.
  • Cookie consent preferences. If we implement a cookie banner, a cookie may be stored to remember your consent choice.

We may also use:

  • Third-party tracking cookies. We may use cookies from analytics and advertising platforms (such as Google Analytics, Meta, or LinkedIn) to understand how visitors find and use the Site, and to measure the effectiveness of our marketing efforts. These cookies may track your browsing activity across other websites.
  • Social media tracking pixels. We may use pixels or similar technologies from social media platforms to measure ad performance and build audiences for advertising on those platforms. These tools may collect information such as your IP address, browser type, and pages visited.

You can manage or disable third-party cookies through your browser settings. Note that disabling cookies may affect your experience on the Site. For opt-out options specific to advertising platforms, visit:

Embedded Content

Pages on the Site may include embedded content from other websites (such as videos). Embedded content from other websites behaves as if you visited that website directly and may set their own cookies or collect data. We recommend reviewing the privacy policies of any third-party services whose content appears on the Site.

Data Retention

  • Contact form submissions. We retain the information you submit through our contact form for as long as needed to respond to your inquiry and maintain the business relationship. If no engagement results, we delete your information within 24 months.
  • Newsletter subscriptions. We retain your name and email address for as long as you remain subscribed. You can unsubscribe at any time, and we will delete your information promptly.
  • Server logs. Log data retained by our hosting provider is subject to their retention policies. WP Engine’s privacy policy is available at https://wpengine.com/legal/privacy/.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access. You can request a copy of the personal data we hold about you.
  • Correction. You can request that we correct inaccurate or incomplete information.
  • Deletion. You can request that we delete your personal information. We will comply unless we are legally required to retain it.
  • Opt out. You can unsubscribe from Frontier Notes at any time by contacting us. We honor all opt-out requests promptly.
  • Data portability. Where applicable, you can request your data in a structured, machine-readable format.

To exercise any of these rights, contact us at the address below. We will respond within 30 days.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect, use, and disclose.
  • The right to request deletion of your personal information.
  • The right to opt out of the sale or sharing of your personal information. We may share information with advertising platforms through cookies and pixels as described in this policy. To opt out, adjust your cookie preferences or use the platform-specific opt-out links in the Cookies section above.
  • The right to non-discrimination for exercising your privacy rights.

European Visitors (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal basis for processing your personal information is:

  • Consent. When you submit a contact form, subscribe to Frontier Notes, or accept non-essential cookies, you consent to our processing your information for the stated purpose. You may withdraw consent for cookies at any time through your browser settings.
  • Legitimate interest. We have a legitimate interest in maintaining server logs for security purposes and using aggregated analytics to improve the Site.

You have the right to withdraw consent at any time, lodge a complaint with your local data protection authority, and exercise the rights listed in the Your Rights section above.

Data Security

We take reasonable technical and organizational measures to protect your personal information, including:

  • The Site is served over HTTPS with TLS encryption.
  • Our hosting provider (WP Engine) maintains enterprise-grade physical and network security.
  • Access to personal information is limited to team members who need it to respond to your inquiry.

No method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Children’s Privacy

The Site is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will delete it promptly.

Third-Party Links

The Site may contain links to other websites (such as newfangled.com). We are not responsible for the privacy practices of other sites. We encourage you to review the privacy policies of any site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or want to exercise your data rights, contact us:

Newfangled
Chapel Hill, NC
https://newfangled.com
Email: privacy@newfangled.com