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Newfangled Frontier — AI Practice for Agencies

Make AI your ally.

When it comes to AI, most agencies are somewhere between curious and overwhelmed. We were too — until we spent three years rebuilding our entire operation around AI. We know what works because we built it for ourselves first. Now we help other agencies do the same.

1995
When we first did this — making incomprehensible technology practical for agencies. Back then it was websites. Go figure.
3
Years we spent rebuilding our own operation before offering this to anyone else
Now
We know exactly how we got here. We're ready to show you the same path.
1995
The web arrives. Agencies are terrified. We become the firm that makes it make sense.
2005
Content strategy emerges. The internet isn't a brochure. New thinking, new playbooks — we write them.
2015
Marketing automation matures. CRM, lead nurture, data-driven everything. We guide the transition.
2025
AI changes everything. Again. We started in January 2023 — before most people had heard of ChatGPT. Three years of rebuilding Newfangled from the inside out before we said a word about it. Newfangled Frontier is what we learned.

Four ways we work together.

Everything starts with the Frontier Audit — a paid, bounded engagement that maps your firm's AI opportunity and produces a concrete roadmap. From there, you choose.

01

The Frontier Audit

We spend two to three weeks inside your firm — examining your systems, workflows, financials, and how your departments actually operate. We come back with the specific opportunities where AI can save real money and do real work better. Immediately. You own the findings regardless of what comes next.

Fixed Fee Discovery Immediate ROI
5 initial slots · $5,000
02

Frontier Foundations

The core systems, processes, and perspectives agencies need to have in place to run a thriving AI-first practice. Built and proven inside our own firm. Licensed monthly, maintained and updated as the technology evolves. When the frontier moves, your foundation moves with it.

Systems Processes Perspectives
From $10,000
03

Custom Development

When an off-the-shelf tool won't do it, we build. Our team has built sophisticated AI agents, multi-system integrations, and automated workflows for our own operation — now we build them for yours. Fixed-price, clearly scoped from the audit findings, delivered to spec.

Fixed Price Custom Built Audit-Scoped
Typical range $15K–$50K
04

Frontier Retainer

The frontier doesn't stop moving. As new tools emerge — and they will keep emerging — you want a partner who already understands them, has tested them, and knows what they mean for a firm like yours. That's what we've done for decades. That's what the Frontier Retainer continues.

Ongoing Advisory Future-Proof Monthly
Pricing on request

Most agencies don't know
what AI can actually do.

These aren't products for sale. They're examples of what we've built and run inside our own firm — across systems, processes, and perspectives. Every one of them started as a problem we had ourselves.

🧠
Client Knowledge Agent

An AI that knows your accounts — their history, context, preferences, and current status — across Slack, Google Drive, and your project management system. Every meeting, every deliverable, every decision. Institutional memory that never forgets any of it.

Live Tool
📈
Business Intelligence

An AI that understands your finances better than most people inside the firm do. Profitability by client, by project, by person. Profit leak surfaced before it compounds. Recommendations made proactively, not after the fact.

Live Tool
📋
Client Report Generator

Pulls data across analytics, paid media, and project management systems, writes the narrative, and produces a branded weekly report. What used to take four hours takes twenty minutes.

Live Tool
🚀
Campaign Builder

End-to-end campaign architecture from strategy through launch. Builds the brief, the calendar, the assets, and the tracking plan. What used to take a week takes a day.

Live Tool
✍️
Content Production System

From topic ideation through finished draft — with built-in anti-AI quality filters, brand voice calibration, and multi-format output. Content that sounds like a person, because we've specifically engineered it not to sound like AI.

Live Tool
📊
Paid Media Intelligence

AI-powered cross-platform analysis across Google, Meta, LinkedIn, and Bing. Surfaces anomalies, interprets performance, and generates campaign recommendations — without the manual pull-and-pivot cycle.

Live Tool
🎯
Brand Asset Generator

Social ads, display ads, email headers, and visual marketing assets — produced at production quality from a brief. Renders to final files at 2× resolution, platform-spec compliant, same day.

Live Tool
📧
Email Campaign Automation

AI-assisted campaign management connected to your email platform. Drafts, analyzes performance, recommends optimizations — with direct deployment capability into your existing system.

Live Tool
⚙️
Custom Agent Development

When your workflow doesn't fit a packaged tool, we build one. Scoped from the audit findings, priced fixed, delivered to spec. Your specific process — automated.

Custom Build

The audit tells you which of these — or what combination — would move the needle fastest for your specific firm. That's always where we start.

We find the money.
You decide what to do with it.

Most AI engagements start with a pitch. Ours starts with a paid investigation. We go deep into your firm and come back with specific, priced, actionable opportunities — not a deck full of possibilities.

Sample Audit Output — 30-Person Agency
Opportunity AreaMonthly Savings
Proposal generation$4,200/mo
Client reporting automation$3,800/mo
Research & competitive analysis$2,600/mo
Content production pipeline$1,900/mo
Internal knowledge management$1,400/mo
Paid media optimization$900/mo
Total Monthly Savings $14,800/mo

Real numbers. Real decisions.
No faith required.

Most engagements in this industry ask you to trust that results are coming. The Frontier Audit is different. It delivers a concrete answer to a concrete question: where is AI going to have an immediate, measurable impact in your specific firm? No speculation. No generic frameworks. A specific roadmap, built from your systems and your reality, with dollar figures attached.

After the audit, you own the findings. License tools we've already built, hire us for custom work, take the roadmap to another vendor, or implement it yourself. No lock-in.

1

Systems inventory

We map the tools, platforms, and workflows that matter most to how your firm operates — from your CRM to how your team communicates and delivers work.

2

Time and cost mapping

We understand exactly where your people are spending their hours and what those hours cost — by role, by task, by department.

3

Opportunity identification

We match your specific workflows against tools we've already built and solutions we know work — not theoretical possibilities.

4

Roadmap delivery

A prioritized plan with dollar estimates, build-vs-license recommendations, and a clear implementation sequence. You own it.

The first five Frontier Audits are $5,000. $10,000 after that. This is a lot of work, and we already have real interest — we need to focus on the firms we can have the most impact on. If that's you, the audit pays for itself before you've finished reading the roadmap.

Transparent. Fixed.
No surprises.

Everything starts with the Frontier Audit — a four-week paid investigation that produces a dollar-quantified roadmap. We're accepting five initial engagements at $5,000. This is a lot of work — we already have real interest, and we need to focus on the firms we can have the most impact on.

Start Here
Frontier Audit
$5,000
$5,000 for the first five engagements
$10,000 after that
  • Full systems and workflow inventory
  • Time and cost mapping by role
  • Prioritized AI opportunity analysis
  • Build-vs-license recommendations
  • Phased implementation roadmap
  • Dollar estimates for every opportunity
The first five engagements are $5,000. $10,000 after that. You own the findings regardless of what comes next.
Custom Work
Custom Development
Fixed Price
Scoped after audit
No hourly billing
  • Scoped from audit findings
  • Fixed price before we begin
  • Built by the team that built our tools
  • Delivered to spec — no surprises
  • Typical range $15,000–$50,000
  • 3–5 month payback in most cases
Custom builds follow into licensing — we maintain what we build.
What the savings look like in practice.
Account Manager
Weekly client report
Before: 4–6 hours per report
After: 20 minutes of review — saving 4+ hours weekly
Business Development
New business proposal
Before: 2 days start to finish
After: 2 hours start to finish — saving a day and a half per proposal
Media Buyer
Cross-platform analysis
Before: Half a day pulling CSVs
After: Ask it in plain English — saving half a day per analysis

The firms figuring this out right now will be impossible to catch.

The Frontier Audit costs less than one month of the time it will save. Start there. Own the findings. Decide from clarity, not speculation.

We have worked with agencies for thirty years. We know how you operate, how you think, and what you're afraid of. This is not a pitch. This is a practical offer from people who have done the work.

We will respond within one business day. No automated sequences, no sales hand-offs. You'll hear from someone who can actually answer your questions.

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